Tuesday, August 18, 2020

Can radiotherapy cure cancer?

Radiotherapy is a treatment methodology that utilizations ionizing radiation [similar to X-Rays] to pulverize malignant growth cells. The particles in the radiation shaft follow up on cells to deliver free radicals, which at that point demolish the dangerous tissue. 

Some 'spectator impact' is likewise observed on ordinary tissue around the tumor; this is anyway limited utilizing present-day radiotherapy machines and procedures, for example, 'Cyberknife', Intensity Modulated Radiotherapy [IMRT] and Three-dimensional conformal radiotherapy [3D CRT]. 

Radiotherapy might be utilized as a healing methodology without anyone else for example for beginning phase tumors of the cheek and tongue or in blend with chemotherapy as chemoradiotherapy. The treatment might be healing in itself or given to contract the tumor for a medical procedure - neoadjuvant approach; as is done in rectal malignant growths. 

Radiotherapy is regularly required after the medical procedure for enormous tumors or where the tumor couldn't be totally evacuated, to keep it from returning. 

Radiotherapy is additionally used to soothe manifestations because of a tumor when it can't be restored - to prevent seeping from a tumor, to mitigate torment because of diseases, which have spread to the bones or alleviate a square in the food funnel, digestive system or voice box.

Thursday, August 13, 2020

ALL YOU NEED TO KNOW ABOUT ROBOTIC SURGERY

 The surgical treatment of malignancies has customarily been through open procedures. The laparoscopic medical procedure has gradually been built up as a possible, safe and oncologically solid alternative for specific diseases including colon, endometrial, cervical and esophageal malignancies. Laparoscopy anyway has confinements forced by the 2-dimensional picture, instruments with a constrained scope of movement, and reliance on a prepared colleague for holding the camera. The expectation to absorb information to accomplish ability in laparoscopic malignant growth medical procedure is additionally extremely long. 

The mechanical medical procedure gives: 

Exceptionally top-notch amplified 3-dimensional vision with the camera constrained by the specialist. 

Instruments with extraordinary degrees of opportunity (Endo-wristed), empowering the specialist to utilize instruments in restricted limited spaces and at edges inconceivable with open or laparoscopic instruments. 

Quake filtration-expelling physiologic quake from showing as instrument development. 

Movement scaling permits the specialist to decrease the level of instrument development as an extent of development of the specialist's fingers empowering an extraordinary level of exactness. 

All these give a definitive in adaptability and accuracy for extraordinary careful strategy. In disease surgery, robotic procedures empower an extreme activity to be performed with the conservation of nerves and other basic structures because of better perception. This is especially significant in rectal and Gynecologic Cancer medical procedures. 

Persistent advantages include: 

  1. Fundamentally less torment 
  2. Less blood misfortune 
  3. Less scarring 
  4. Shorter clinic remain 
  5. Quicker come back to ordinary day by day exercises 
  6. Identical malignant growth explicit results as an open medical procedure 

What is significant for the patient to note is that the specialist, utilizing the PC interface of the Robot to improve their capacities plays out the medical procedure and the Robot doesn't play out the medical procedure without anyone else. 

For all intents and purposes, all malignant growths are agreeable to this methodology with the conceivable special case of privately progressed (T4 tumors). 

Explicit tumors where the mechanical medical procedure can give superb results include: 

  • Colon and Rectal Cancer 
  • Endometrial [Uterine] and Cervical Cancer 
  • Oesophageal [Food pipe] and Stomach Cancer 
  • Early instances of pancreatic malignant growth. 
  • Kidney, Bladder, and Prostate Cancer. 

We presently have the ability at Apollo Chennai to treat the above tumors mechanically with results comparable to the best communities. A significant zone where the utilization of the robot empowers a superior nature of medical procedure than the open or laparoscopic approach is for rectal malignant growth dismemberment. The robot has its most extreme utility in the limited restricted pelvis of the male patient with a low rectal disease, particularly after chemoradiation. Various papers from the United States and Korea have indicated preferable results over laparoscopy in this gathering. Also in corpulent patients, the robot evens the odds and empowers a similar nature of the medical procedure to be proceeded as in a patient with typical body weight.

What does a surgical oncologist do?

Surgical Oncology is the super claim to fame, which manages the treatment of strong organ tumors. By strong organ we mean tumors of organs, for example, the bosom, stomach, lungs and so forth., as particular from Haematolymphoid malignancies, which are diseases of the lymphatic structures or blood components [e.g. leukemias]. Careful oncology is the most significant segment of treatment of strong organ malignant growths, and without it fix is typically not a reasonable chance. 

In the beginning phases of a few malignant growths, for example, colon diseases or mouth tumors, the medical procedure alone may get the job done for a fix. In further developed stages, chemotherapy or potentially radiation might be required previously or after a medical procedure to accomplish an ideal outcome. 

Surgical oncology additionally offers careful help to different divisions of disease medication - clinical and radiation oncology, which may comprise of analytic strategies, for example, biopsies and endoscopies, the position of implantable gadgets [chemoports] for directing chemotherapy or treatment of inconveniences requiring a careful mediation, while on treatment. Mitigation of side effects, for example, breathing trouble because of throat or voice box tumors, the help of pain because of liquid collections in the body, and hindrance of the digestive system or stomach are completely managed by the careful oncologist. 


The oncology surgeon works in close combination with the clinical and radiation oncologists to guarantee the ideal result for the patient. 

Our Surgical oncology group offers treatment for a tremendous range of malignant growths, utilizing customary open medical procedures and keyhole [laparoscopic surgery] approaches, which are recorded underneath. We additionally offer Robotic medical procedure for an assortment of malignant growths - and are one of not very many gatherings who are prepared to do this in India. 

Coming up next is a rundown of tumors: 

  • Head and neck tumors - mouth, throat, voice box, salivary organ and thyroid malignant growths 
  • Chest cancers - esophageal [food pipe] and lung tumors 
  • Gastrointestinal cancers - Stomach, enormous and little inside, liver, nerve bladder, and pancreatic diseases 
  • Genitourinary cancer - Kidney, adrenal, and bladder malignant growths. 
  • Gynecological cancer - influencing the ovaries, uterus, cervix and outer genitalia 
  • Sarcoma -  [tumors of the muscles, nerves, and bones] and skin malignant growths.

Friday, July 31, 2020

5 Essential metrics to track in your CRM

Customer Relationship Management (CRM) is a necessary term for every business to enhance the overall customer experience. It is basically a set of principles, practices, and guidelines that organizations need to follow while interacting with their customers.
Experts reveal that the quality of customer relationships mainly relies on how well you understand and analyze their behavior and trends. The great news is that the latest technological advancements can help you build a sustainable relationship with end buyers.
CRM is really effective for building loyalty, improving customer satisfaction levels, and boosting revenues. However, in order to utilize this sales CRM strategy more effectively, you should learn to measure a few essential performance metrics. This analysis may help you to maintain adequate control of selling and marketing efforts. 
Those who are interested to know more about those metrics are advised to go through the details below:
important metrics

Customer Churn:

Customer churn is better defined as a synonym for customer attrition or customer turnover. This term determines the percentage of repeated customers during a specific time slot. The calculation for this metric can be done on the basis of yearly, quarterly, and monthly duration. In order to measure this parameter, simply start counting the number of customers you receive at the beginning of the month and then monitor the count by the end of the month. Later, subtract the ending number from the beginning number and then divide the answer with the starting number. It will help you get a percentage of customer churn.

Rate of Renewal:

The rate of renewal helps to determine the business growth and ability to acquire new customers. This metrics is more valuable for subscription-based businesses, and it is very effective in leading organizational success.

Customer Retention Cost:

Studies reveal that 80% of the revenue for an organization comes from 20% of the existing customers. The calculation of customer retention cost is an important parameter for CRM metrics, and it is highly dependent on the time period of calculation, overall expenditure, and the average cost of retaining single customers. 

Net Promoter Score:

Net promoter score (NPS) is a measure of customer satisfaction level with your business. It can be determined on the basis of a question of how likely they are going to recommend your services or products to their near and dear ones. The response scale can be between 0 to 10, where 0 explains not likely at all, and ten represents very likely. Customers that rate you between 9 to 10 on this scale can be good promotors for your business.

Customer effort score:

Customer effort score is another essential component of measuring customer satisfaction level, but it is a little different from NPS. This measurement is based on the customer satisfaction level with respect to the interaction they perform with business. If customer care teams take a longer time to solve customer problems, the satisfaction level may automatically be lower. Hence, support teams need to follow a proactive approach to handle customer pain points.
Find best free sales software here for all of your marketing concerns.

How can you use marketing automation for lead nurturing?

There is no reason for preventing the effectiveness of marketing automation in the business cycle. Exploration examines uncover that 80% of the clients locate a significant increment in leads, though 77% watch an ascent in change rate.

Nonetheless, a definitive achievement relies on how well you use marketing automation to support associations with clients while sustaining leads. Here we have recorded a couple of focuses on the best way of marketing automation for lead nurturing:

Robotize informing to boost your reach: 

One of the significant focal points of using artificial intelligence marketing solutions is that it encourages you to send customized messages to the buyers dependent on explicit standards. In the wake of encountering a mechanized informing strategy,74% of individuals report that they are presently ready to send progressively pertinent messages to the intended interest group.

The robotized messages are exceptionally helpful in strategically pitching and upselling. It causes them to ensure that all the focused on messages serve the correct crowd while building their enthusiasm for extra administrations and items.

Improve personalization and adaptability: 

So as to support client responses, the messages sent to potential leads must be profoundly customized. Besides, so as to follow shopper practices in the objective market, you can take help from advertising robotization. When you figure out how to support battles dependent on the particular needs of the clients, it is conceivable to accomplish more returns. This methodology works all the more successfully when it is utilized connected at the hip with the planning of the client venture. It can likewise guarantee greater adaptability in driving commitment in the serious market.

So as to profit from all these stunning advantages, the time has come to utilize progressed devices to join advertising mechanization with the lead sustaining process. This framework can before long assist you with boosting straightforwardness in the business cycle while accomplishing a higher conversion rate.

Thursday, July 30, 2020

What is a total knee replacement?

A total knee replacement is a surgery whereby the ailing knee joint is supplanted with fake material. The knee is a pivot joint that gives movement at where the thigh meets the lower leg. The thighbone (or femur) adjoins the enormous bone of the lower leg (tibia) at the knee joint.

During a total knee replacement, the finish of the femur bone is evacuated and supplanted with a metal shell. The finish of the lower leg bone (tibia) is additionally evacuated and supplanted with a directed plastic piece with a metal stem. Contingent upon the state of the kneecap segment of the knee joint, a plastic "button" may likewise be included under the kneecap surface. The fake parts of an absolute knee substitution are alluded to as the prosthesis.

The back cruciate tendon is a tissue that regularly balances out each side of the knee joint so the lower leg can't slide in reverse corresponding to the thighbone. In complete knee substitution medical procedure, this tendon is either held, yielded, or subbed by a polyethylene post. Every one of these different plans of absolute knee replacement has its own specific advantages and dangers.

Total knee replacement medical procedure is considered for patients whose knee joints have been harmed by either dynamic joint pain, injury, or other uncommon dangerous sicknesses of the joint. The most well-known explanation behind knee substitution in the United States is extreme osteoarthritis of the knees.

Notwithstanding the reason for the harm to the joint, the subsequent continuously expanding torment and solidness and diminishing day by day work lead the patient to consider a total knee replacement. Choices with respect to whether or when to experience knee substitution medical procedures are difficult. Patients ought to comprehend the dangers just as the advantages before settling on these choices about the knee replacement.

What are the most common orthopedic surgeries?

The orthopedic surgery is a treatment strategy performed on the musculoskeletal framework if there should arise an occurrence of wounds or different conditions. The musculoskeletal framework incorporates the bones, the joints, and the accompanying neighboring delicate tissues: muscles (which ensure and permit the development of bones and joints), tendons (which interface the bones) and ligaments (which associate the muscles to bones).

Most orthopedic surgery is performed on the lower leg, knee, hip, wrist, elbow, shoulder, and spine.

These intercessions can be performed either generally, by an open medical procedure, or arthroscopically, utilizing an arthroscope.



The most well-known orthopedic surgeries are:


  • Arthroscopy utilized to treat issues happening inside the joint utilizing an arthroscope. 
  • Delicate tissue fix, for torn tendons and ligaments. 
  • Joint substitution, in which a harmed joint is supplanted with a prosthesis. 
  • Correction joint medical procedure, in which a prior embed is changed with another one. 
  • Bone crack fix with inside obsession, performed when broken bits of bone are repositioned 
  • utilizing metal plates, screws, or pins. 
  • Debridement, during which harmed delicate tissues or bones are expelled. 
  • Combination of bones, in which bones are melded with joins. 
  • Spine combination, during which the spinal bones (vertebrae) are consolidated. 
  • Osteotomy planned for adjusting bone deformations.